Vincent van Gogh is one of the world’s most celebrated master artists to exist in our age. With the transforming scope of traditional industries, the Van Gogh Sites Foundation has exclusively partnered with Appreciator.io, a global web 3 platform from China to bring Van Gogh’s life, art, and stories to be appreciated for future generations. 文森特梵高是这个时代最著名的艺术家之一。随着传统产业的转型，梵高文化遗址基金会与中国的web 3.0平台Appreciator.io独家合作，为未来的网络原住民带来梵高的生活、艺术和故事。 On October 10th, in the Mandarin Oriental Hotel in Hong Kong, Appreciator.io unveiled the Vincent van Gogh 39 NFT collection to the world together with Frank van den Eijnden, Director of the Van Gogh Sites Foundation, Tomas Snels, the creative lead & creator for the NFT and collectibles, Emily Cheung, the founder & CEO of Appreciator.io, and her international team. The collaboration aims to harness blockchain technology to support the preservation of treasured cultural heritage and also to nurture the development of artists from all over the world. 10月10日，在香港文华东方酒店，Appreciator.io向世界揭开了文森特梵高 39 NFT 系列的面纱。梵高文化遗址基金会总监 Frank van den Eijnden、创意总监/创作者 Tomas Snels，Appreciator.io 的创始人兼首席执行官 Emily Cheung 和她的国际团队一起在现场见证。这项合作旨在利用区块链技术来支持保护珍贵的文化遗产，并扶持来自世界各地的艺术家的发展。 The Significance of Van Gogh NFTs梵高 NFT 的意义 While most of Van Gogh’s works have been analyzed by art enthusiasts from all over the world, many aspects of his early years in his homeland that helped define him as a master artist are often forgotten or unknown. This collection reimagines the narratives from Vincent’s work and life from the perspective of 39 distinct monuments spread throughout his birthplace in Brabant, the Netherlands. Bring together over 15 local collaborators from the region and over 1000 hours committed to the creation of the first 6 NFTs and collectibles, the team will continue to carry on Van Gogh’s heritage to the world. 梵高的大部分作品都曾被世界各地的艺术爱好者分析过，但他早年间在故乡的经历却常常被人遗忘，不为人知。正是这些早期的经历定义了他的艺术风格。此次揭幕的这个系列从分布在荷兰布拉班特（梵高的出生地）的 39 座不同纪念碑的角度重新构想了文森特的工作和生活叙事。该团队汇集了来自该地区超过15名的当地合作者，并投入了 1000 多个小时致力于创造前 6 个 NFT 和收藏品，在将来这个团队也将继续向世界传承梵高的遗产。 NFTs are a new innovation in the way people can experience Vincent’s life in the contemporary era. The NFT collection aims to immerse more audiences and engage them with a multi-faceted experience to appreciate the key memories and places that were seen and felt through Vincent’s soul in his homeland. When thinking of NFTs, most people may imagine a static copy of an image, however, it has been demonstrated through the launch that it is much more complex and innovative than thought. The NFT is created using multiple mediums such as 3D scanning & printing, 3D rendering, music production, woodworking, 3D printing, silver molds, and more that are inspired by the nature, monuments, and environment of Vincent’s hometown. NFT 是人们在当代参与梵高生活方式的一项创新。此次 NFT系列旨在让更多观众沉浸其中，让他们参与多方面的体验，欣赏梵高在家乡看到和感受到的关键记忆和地点。在谈到 NFT 时，大多数人的印象可能是静态的图像，然而，现在已经被证明NFT比想象的要复杂和创新得多。NFT 是使用多种媒介创建的，例如 3D 扫描和打印、3D 渲染、音乐制作、木艺、3D 打印、银模等，其中的灵感来自于梵高家乡的自然、古迹和环境。 In fact, NFTs are not the only things that come with this collection. For this first drop, each NFT in the collection is created from the leaf plucked from the tree on the site of 6 of the 39 monuments in Vincent’s hometown. It brings 6 distinct sets divided into 2 different tiers: the Millennium pack, a premium edition for issues 1/39 to 3/39, and the Century pack, a more affordable edition for issues 4/39 ~ 6/39. Each tier will include different contents based on different price points. Each leaf is scanned digitally and also recreated into a silver leaf which is housed in a triptych box made from the local Poplar tree that populates many of Van Gogh’s artworks. This creation process is not only significant for its connection to the themes and ideas of Van Gogh’s works but is also symbolic as a way of preserving the heritage of Vincent van Gogh in both digital and physical forms. 事实上，NFT 并不是这个系列附带的唯一东西。该系列中的每个 NFT 都在梵高的家乡采集了叶子。在梵高的家乡总共有39座纪念碑，作品中这些叶子来自于其中6座纪念碑附近的地点。这次的6件作品分为 2 个不同的等级，1/39-3/39是更为尊贵的千禧级，4/39-6/39是相对价格更为亲民的世纪级。每一个级别根据价格的差异将包含不同的内容。每片叶子都经过数字扫描，并重新制作成一片银叶，装在由当地白杨树制成的三联画盒中。这种树曾经出现在梵高的许多艺术作品中。这一创作过程不仅因其与梵高作品的主题和思想的联系而具有重要意义，同时作为一种以数字和物理形式保存文森特·梵高遗产的方式，也非常具有象征性。 “These NFTs shed light on the life of Van Gogh. By understanding the locales of his birthplace and childhood and the natural environment where he found much inspiration, peace, and solace, the public can fully appreciate the artist’s vision and work,” “这些 NFT 揭示了梵高的生平。通过了解他的故乡和童年，以及他从中获得灵感、平静和慰藉的那些自然环境，公众可以充分欣赏艺术家的洞察和作品。” – Frank van den Eijnden, Director of the Van Gogh Sites Foundation– 弗兰克·范登·艾因登，梵高遗址基金会主任 Nurturing Art and Preserving Heritage扶持艺术和保护遗产 The proceeds from the sale of the NFTs will partially go to the foundation to fund the preservation of the monuments and Van Gogh’s heritage. Furthermore, local artists and collaborators who are taking part in the creation of the project will also receive a part of the proceeds with each sale. Appreciator.io will also offer corporate clients who purchase three Millennium tier NFTs to be able to take part in the ESG initiative of planting trees in Van Gogh’s homeland in the future. These are all key values that the Appreciator.io founder & CEO, Emily Cheung, emphasizes. She believes that innovative technologies can also be used as a way to create meaningful collectibles and facilitate broader participation in real-life preservation projects. On this, Appreciator.io’s head curator, Adam G.Y. Chen, also added that NFTs can help them connect the art industry with young, more digitally savvy collectors and drive sustainability by existing where future generations interact. 出售 NFT 的部分收益将捐赠给基金会，以资助保护古迹和梵高遗产。此外，参与该项目创作的当地艺术家和合作者也将获得每次销售的部分收益。Appreciator.io 还将为购买了三个千年级 NFT 的企业客户提供未来能够参与在梵高故乡植树的 ESG 倡议。这些都是 Appreciator.io 创始人兼首席执行官 Emily Cheung 所强调的关键价值观。她认为，创新技术也可以用来创造有意义的收藏品，并促进更广泛地参与现实生活中的保护项目。对此，Appreciator.io 的首席策展人 Adam G.Y. Chen 还补充说，NFT 可以让艺术行业与年轻、更精通数字的收藏家联系起来，并通过后代的互动将其可持续发展下去。 “You must embrace technology if you want to interact with younger generations.” “如果你想与年轻一代互动，你必须拥抱技术。” – Adam Chen, Head Curator of Appreciator.io 首席策展人 Since its launch, Appreciator.io has been featured in over 100 media, press, and tv outlets locally and globally. This is a significant moment for a company based in Asia facing the art world. The collective team working on the Van Gogh NFTs will continue to release the remaining 33 monument-inspired NFTs over the year and is set to announce a further collaboration with different top-tier cultural institutions, brands, and artists to continue in the mission of preserving heritage using technology. 自推出以来，Appreciator.io 已在本地和全球 100 多家媒体、新闻和电视媒体上亮相。对于一家面向艺术界的亚洲公司来说，这是一个重要的时刻。致力于梵高 NFT 的团队将在一年内继续发布剩余33 个受纪念碑启发的 NFT，并将宣布与不同的顶级文化机构、品牌和艺术家进一步合作，以继续延续利用技术保护文化遗产的使命 . The Vincent van Gogh 39 NFT collection is now available for sale with its first phase which ends in October. To find out more information about the project or the collection, please visit Appreciator.io. 文森特梵高 39 NFT 系列现已发售，第一阶段将于 10 月结束。要了解有关该项目或收藏的更多信息，请访问 Appreciator.io。 About Appreciator.io关于Appreciator.io Appreciator.io is an experiential platform that collaborates with art institutions, IPs, artists, influencers, and brands for heritage preservation. Appreciator.io conceptualizes and creates NFTs, digital art, immersive experiences, and limited edition collectibles, which are then curated through the lens of the new wave of collectors in contemporary culture. It connects and inspires the new generation of collectors, especially those from China, to explore, learn, trade, and appreciate culture within its own web 3.0 eco-system. Appreciator.io 是一个与艺术机构、IP、艺术家、意见领袖和品牌合作保护文化遗产的体验平台。Appreciator.io 构思并创造 NFT、数字艺术、沉浸式体验和限量版收藏品，从当代文化收藏家的眼光和角度来进行策划。它连接并激励新一代收藏家，尤其是来自中国的收藏家，在其自己的 web 3.0 生态系统中探索、学习、交易和欣赏文化。 About the Van Gogh Sites Foundation关于梵高文化遗址基金会 The Van Gogh Heritage Foundation has set itself the aim of maintaining and developing Van Gogh’s heritage. The Foundation aims to increase the social and economic significance of the heritage through exhibitions and educational programs in and around the Van Gogh Monuments. In this way, the artist’s life story and its relevance for the present and future generations will remain a central theme. 梵高文化遗产基金会为自己设定了维护和发展梵高遗产的目标。该基金会旨在通过梵高纪念碑及其周围的展览和教育计划来增加遗产的社会和经济意义。通过这种方式，艺术家的生平故事及其与当代和后代的相关性是一个中心主题。 Translation 翻译 Rona Xia FOR MORE RELATED CONTENT
