Web 3.0 technologies such as NFTs, and the Metaverse have become the buzzwords for a new generation of the internet. While some are skeptical, many others are embracing it as the next digital renaissance. Traditional industries such as art, culture, and retail have already begun implementing large-scale investments and campaigns into web 3. Meanwhile, artists and web 3 enthusiasts continue to adopt and create new projects that blur the line between digital and offline experiences. While many projects exist under the hype of NFT, Metaverse, and cryptocurrencies, not all will survive the test of time. Under this new impending innovation, uncertainty, and experimentation, it is important to understand how it will impact our future and the way we interact with content. As web 3 development continues to become more integrated into our lifestyle， we must set a foundation for the right way to use it by asking:

• Can these technologies be used for a more sustainable future?
• How can we improve our lives and enrich the way we experience art and culture? 
• What are the right examples of using web 3.0 and what is its impact?
• What do people not engaged in web 3.0 hope to understand?

In order to explore these questions and highlight insights and existing projects within the web 3 space, we are proud to bring 4 outstanding guest speakers from the art, cultural, and tech industries. Join us on September 20th, 19:00 ~ 20:30 HKT on Zoom as we dive into real-life applications and value that is being created in Web 3.

Empowering Art & Culture for the Web 3.0 Era

Web 3.0 is the new renaissance occurring within the internet space bringing new technologies to a wide range of industries. Web 3.0 technologies such as virtual reality and mixed media digital art are now seeing a new spotlight in ways that allow for audiences to get an enriched grasp of art, culture, and historical content. Museums are reaching a wider audience and reconnecting with more technologically advanced artists who are developing works with NFTs and the Metaverse. At the same time, the utility that web 3.0 provides cultural institutions allows for the preservation of significant artworks, cultural heritage, and destinations through a secure development path for digitalization. Through the digitalization of these cultural resources, more people will be able to experience the rich diversity of the history, cultures, and lost civilizations of the world in more affordable and efficient ways. This is why, Madness and Appreciator.io in partnership with STW and the ECI Art Tech Innovation committee are organizing this online conference to explore the impact of web 3.0 on the industry and future of arts and culture in our current era of digital transformation.