There are many misconceptions about Web 3.0 technologies such as NFTs, Metaverse, AI computing, and more. Many people focus on the fact that pixelated JPEGs are being sold for millions and many people are jumping on the opportunity to buy these images on the blockchain to make a quick buck. However, this is not why Web 3.0 is important for the art and culture industry. In fact, it is a matter of how the technology is used as a tool rather than what people think they should use it for. Web 3.0 is not only going to change the way we live in the future, but it is also the solution for answering questions like:
-
Can these technologies be used for a more sustainable future?
-
How can we improve our lives and enrich the way we experience art and culture?
-
What are the right examples of using web 3.0 and what is its impact?
-
What do people not engaged in web 3.0 hope to understand?
Forget the pixel warriors and speculative hype. There is more to web 3.0 that needs to be spotlighted. Join us on July 20th, 19:30 ~ 21:00 CEST on Zoom as we jump into the relevant side of web 3.0 and break the misconceptions with our talk with 4 outstanding guest speakers from the art, cultural, and tech industries.
Empowering Art & Culture for the Web 3.0 Era
Web 3.0 is the new renaissance occurring within the internet space bringing new technologies to a wide range of industries. Web 3.0 technologies such as virtual reality and mixed media digital art are now seeing a new spotlight in ways that allow for audiences to get an enriched grasp of art, culture, and historical content. Museums are reaching a wider audience and reconnecting with more technologically advanced artists who are developing works with NFTs and the Metaverse. At the same time, the utility that web 3.0 provides cultural institutions allows for the preservation of significant artworks, cultural heritage and destinations through a secure development path for digitalization. Through the digitalization of these cultural resources, more people will be able to experience the rich diversity of the history, cultures, and lost civilizations of the world is more affordable and efficient ways. This is why Madness and Appreciator.io in partnership with STW and MuseU&M are organizing this online conference to explore the impact of web 3.0 on the industry and future of arts and culture in our current era of digital transformation.
