{"id":9016,"date":"2022-02-12T02:30:00","date_gmt":"2022-02-12T02:30:00","guid":{"rendered":"https:\/\/uat.appreciator.io\/gretchen-andrew-hacking-into-the-art-worldrn%e9%80%9a%e8%bf%87%e4%ba%92%e8%81%94%e7%bd%91%e4%be%b5%e5%85%a5%e8%89%ba%e6%9c%af%e4%b8%96%e7%95%8c\/"},"modified":"2022-02-12T02:30:00","modified_gmt":"2022-02-12T02:30:00","slug":"gretchen-andrew-hacking-into-the-art-worldrn%e9%80%9a%e8%bf%87%e4%ba%92%e8%81%94%e7%bd%91%e4%be%b5%e5%85%a5%e8%89%ba%e6%9c%af%e4%b8%96%e7%95%8c","status":"publish","type":"post","link":"https:\/\/appreciator.io\/zh\/gretchen-andrew-hacking-into-the-art-worldrn%e9%80%9a%e8%bf%87%e4%ba%92%e8%81%94%e7%bd%91%e4%be%b5%e5%85%a5%e8%89%ba%e6%9c%af%e4%b8%96%e7%95%8c\/","title":{"rendered":"Gretchen Andrew | Hacking into the art world \u901a\u8fc7\u4e92\u8054\u7f51\u4fb5\u5165\u827a\u672f\u4e16\u754c"},"content":{"rendered":"
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<\/strong><\/section>\n

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\u201cMy digital and tangible work are deeply entwined, not just with each other but with my sense of self, with who I am and sincerely hope to be. For me, both are relics of belief in my power to make the world and life that I want. That is everything from love and shiny jewelry to gender equality and digital diversity. I love that as they are increasingly collected, they are not only a symbol of how much their collectors believe in me, but also how much they believe in themselves.\u201d<\/em><\/span><\/p>\n


\n<\/em><\/span><\/p>\n

\u201c\u6211\u7684\u6570\u5b57\u4f5c\u54c1\u548c\u5b9e\u4f53\u4f5c\u54c1\u6df1\u6df1\u5730\u4ea4\u7ec7\u5728\u4e00\u8d77\uff0c\u4e0d\u4ec5\u4ec5\u662f\u5f7c\u6b64\u76f8\u4e92\u4e4b\u95f4\uff0c\u8fd8\u4e0e\u6211\u7684\u81ea\u6211\u610f\u8bc6\u3001\u6211\u662f\u8c01\u4ee5\u53ca\u6211\u5e0c\u671b\u6210\u4e3a\u8c01\u7684\u671f\u671b\u76f8\u4e92\u8fde\u7ed3\u3002\u5bf9\u6211\u6765\u8bf4\uff0c\u4e24\u8005\u90fd\u662f\u6211\u76f8\u4fe1\u6211\u6709\u80fd\u529b\u521b\u9020\u60f3\u8981\u7684\u4e16\u754c\u548c\u751f\u6d3b\u7684\u4ea7\u7269\u3002\u8fd9\u4e00\u5207\u5305\u62ec\u4ece\u7231\u60c5\u548c\u95ea\u4eae\u7684\u73e0\u5b9d\u5230\u6027\u522b\u5e73\u7b49\u548c\u6570\u5b57\u591a\u6837\u6027\u3002\u6211\u559c\u6b22\u5b83\u4eec\u5728\u8d8a\u6765\u8d8a\u591a\u5730\u88ab\u6536\u85cf\uff0c\u5b83\u4eec\u4e0d\u4ec5\u8c61\u5f81\u7740\u6536\u85cf\u5bb6\u5bf9\u6211\u6709\u591a\u4fe1\u4efb\uff0c\u4e5f\u610f\u5473\u7740\u4ed6\u4eec\u6709\u591a\u4fe1\u4efb\u81ea\u5df1\u3002\u201d<\/em><\/span>\n<\/p>\n

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– Gretchen Andrew<\/span><\/em><\/span><\/p>\n

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About the artist<\/span><\/strong><\/p>\n

\u5173\u4e8e\u827a\u672f\u5bb6<\/span><\/strong><\/p>\n

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Gretchen Andrew is an artist who was born in Los Angeles, in 1988. Best known for her digital performances that focus on hacking systems of power with art, code, and glitter, she has made her mark through Frieze, The Whitney Biennial, The Turner Prize, <\/em>and Artforum.<\/em> Self-titled as the \u201cSEO artist\u201d <\/em>Gretchen Andrew has trained with the artist Billy Childish and has further developed her famous vision boards and art performances that enter the realms of the physical and digital. <\/span>She has also been featured in publications such as Fast Company, Parnass, Flash Art, The Washington Post, Fortune Magazine, Monopol, Wirtschaftswoche, The Los Angeles Times, The Financial Times, <\/em>and Art Gorgeous. <\/em>What is remarkable about her art is that it is born from perception and desire manifested into reality through her vision boards which are pushed onto the top search results on the internet. Her imagination born from desire alters the reality that she has dreamed of into truth.<\/span><\/p>\n


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Gretchen Andrew\u662f\u4e00\u4f4d\u827a\u672f\u5bb6\uff0c\u5979\u4e8e1988 \u5e74\u51fa\u751f\u4e8e\u6d1b\u6749\u77f6\u3002\u5979\u7684\u6570\u5b57\u4f5c\u54c1\u4e13\u6ce8\u4e8e\u7528\u827a\u672f\uff0c\u4ee3\u7801\uff0c\u548c\u95ea\u4eae\u7684\u5143\u7d20\u53bb\u4fb5\u5165\u4e00\u4e9b\u5de8\u5934\u7cfb\u7edf\u3002\u8fd9\u4f7f\u5979\u95fb\u540d\u4e8e\u827a\u672f\u5708\u3002\u5979\u66fe\u5728\u5f17\u91cc\u5179\u3001\u60e0\u7279\u5c3c\u53cc\u5e74\u5c55\u3001\u7279\u7eb3\u5956\u3001 \u548cArtforum\u4e0a\u7559\u4e0b\u8db3\u8ff9\u3002\u81ea\u79f0\u4e3a\u201cSEO \u827a\u672f\u5bb6\u201d\u7684 Gretchen Andrew \u66fe\u4e0e\u827a\u672f\u5bb6 Billy Childish\u4e00\u8d77\u63a5\u53d7\u8bad\u7ec3\uff0c\u5e76\u8fdb\u4e00\u6b65\u63a8\u8fdb\u4e86\u5979\u8457\u540d\u7684\u89c6\u89c9\u677f\u548c\u827a\u672f\u8868\u6f14\uff0c\u8fdb\u5165\u4e86\u5b9e\u4f53\u4ee5\u53ca\u6570\u5b57\u9886\u57df\u3002\u5979\u8fd8\u51fa\u73b0\u5728 Fast Company\u3001Parnass\u3001Flash Art\u3001\u534e\u76db\u987f\u90ae\u62a5\u3001\u8d22\u5bcc\u6742\u5fd7\u3001Monopol\u3001Wirtschaftswoche\u3001\u6d1b\u6749\u77f6\u65f6\u62a5\u3001\u91d1\u878d\u65f6\u62a5\u548c Art Gorgeous \u7b49\u520a\u7269\u4e2d\u3002\u5979\u7684\u827a\u672f\u7684\u975e\u51e1\u4e4b\u5904\u5728\u4e8e\uff0c\u5b83\u6e90\u4e8e\u611f\u77e5\u548c\u6b32\u671b\uff0c\u901a\u8fc7\u5979\u7684\u613f\u666f\u5c06\u5176\u63a8\u5411\u4e92\u8054\u7f51\u4e0a\u7684\u70ed\u95e8\u641c\u7d22\u7ed3\u679c\u3002\u5979\u4ece\u6b32\u671b\u4e2d\u4ea7\u751f\u7684\u60f3\u8c61\u529b\u5c06\u5979\u68a6\u60f3\u7684\u73b0\u5b9e\u53d8\u6210\u4e86\u73b0\u5b9e\u3002<\/span><\/p>\n

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\n<\/span><\/strong><\/p>\n

Leaving Google to become a digital artist<\/span><\/strong><\/p>\n

\u79bb\u5f00\u8c37\u6b4c\uff0c\u6210\u4e3a\u4e00\u4f4d\u6570\u5b57\u827a\u672f\u5bb6<\/span><\/strong><\/p>\n

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Before the advent of her artistic journey, Gretchen Andrew worked as a software engineer at Google. Despite this being her dream job, she would find herself to be unhappy during her one and a half years at Google. Realizing that this path was not meant for her, she made the bold decision to create art. At the same time, she faced the challenge of not being considered an artist. Taking her experiences at Google, Gretchen found that her belief in the information available on the internet could make her into an artist. Here is where her aim to make her dream a reality came to fruition. <\/span><\/p>\n


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\u5728\u5f00\u59cb\u5979\u7684\u827a\u672f\u4e4b\u65c5\u4e4b\u524d\uff0cGretchen Andrew \u66fe\u5728 Google \u62c5\u4efb\u8f6f\u4ef6\u5de5\u7a0b\u5e08\u3002\u5c3d\u7ba1\u8fd9\u662f\u5979\u68a6\u5bd0\u4ee5\u6c42\u7684\u5de5\u4f5c\uff0c\u4f46\u5728 Google \u7684\u4e00\u5e74\u534a\u65f6\u95f4\u91cc\uff0c\u5979\u53d1\u73b0\u81ea\u5df1\u5e76\u4e0d\u5feb\u4e50\u3002\u5f00\u59cb\u610f\u8bc6\u5230\u8fd9\u6761\u8def\u4e0d\u9002\u5408\u5979\u4e4b\u540e\uff0c\u5979\u505a\u51fa\u4e86\u521b\u4f5c\u827a\u672f\u7684\u5927\u80c6\u51b3\u5b9a\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u5979\u9762\u4e34\u7740\u81ea\u5df1\u4e0d\u4f1a\u88ab\u89c6\u4e3a\u4e00\u4f4d\u827a\u672f\u5bb6\u7684\u6311\u6218\u3002\u56de\u987e\u5979\u5728 Google \u7684\u7ecf\u5386\uff0cGretchen \u53d1\u73b0\u5979\u5bf9\u4e92\u8054\u7f51\u4e0a\u90a3\u4e9b\u6d77\u91cf\u53ef\u7528\u4fe1\u606f\u7684\u4fe1\u5ff5\u53ef\u4ee5\u4f7f\u5979\u6210\u4e3a\u4e00\u540d\u827a\u672f\u5bb6\u3002\u5728\u8fd9\u91cc\uff0c\u5979\u7684\u68a6\u60f3\u7684\u5f97\u4ee5\u5b9e\u73b0\u3002<\/span><\/p>\n

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\u201cObviously, my practice is a bit different in its output now, that whole idea of \u2018how do I use technology to transform me and the world into an aspirational space,\u2019 to go from not just educating artificial intelligence based on historical data. Still, we can educate AI based on the world we want, not just the one we\u2019ve historically had.\u201d<\/em><\/span><\/p>\n


\n<\/em><\/span><\/p>\n

\u201c\u663e\u7136\uff0c\u6211\u73b0\u5728\u7684\u5b9e\u8df5\u4e0e\u6211\u7684\u8f93\u51fa\u6709\u70b9\u4e0d\u540c\uff0c\u2018\u6211\u5982\u4f55\u4f7f\u7528\u6280\u672f\u5c06\u6211\u548c\u4e16\u754c\u53d8\u6210\u4e00\u4e2a\u6709\u62b1\u8d1f\u7684\u7a7a\u95f4\u2019\u7684\u6574\u4e2a\u60f3\u6cd5\uff0c\u4e0d\u4ec5\u4ec5\u662f\u57fa\u4e8e\u5386\u53f2\u6570\u636e\u6765\u6559\u80b2\u4eba\u5de5\u667a\u80fd\u3002\u6211\u4eec\u53ef\u4ee5\u6839\u636e\u6211\u4eec\u60f3\u8981\u7684\u4e16\u754c\u6765\u6559\u80b2\u4eba\u5de5\u667a\u80fd\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u57fa\u4e8e\u6211\u4eec\u66fe\u7ecf\u7684\u5386\u53f2\u3002\u201d<\/em><\/span><\/p>\n

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Gretchen\u2019s connection to technology and her technical knowledge amplify her approach to using the internet as a form of art. She believes that the internet is a global subconscious that cannot differentiate what is factual and what is projected as a false perception. This plays heavily in her methodology which also has a deep connection to her life. She calls it, \u201cDream as Plans\u201d, <\/em>the idea of planning out a dream moment before it is even possible. <\/span>\n<\/p>\n

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Gretchen \u4e0e\u6280\u672f\u7684\u8054\u7cfb\u548c\u5979\u5bf9\u6280\u672f\u7684\u638c\u63e1\u653e\u5927\u4e86\u5979\u4f7f\u7528\u4e92\u8054\u7f51\u4f5c\u4e3a\u4e00\u79cd\u827a\u672f\u5f62\u5f0f\u7684\u65b9\u6cd5\u3002\u5979\u8ba4\u4e3a\uff0c\u4e92\u8054\u7f51\u662f\u4e00\u79cd\u5168\u7403\u6027\u7684\u6f5c\u610f\u8bc6\uff0c\u65e0\u6cd5\u533a\u5206\u4ec0\u4e48\u662f\u4e8b\u5b9e\uff0c\u4ec0\u4e48\u662f\u865a\u5047\u7684\u611f\u77e5\u3002\u8fd9\u5728\u5979\u7684\u65b9\u6cd5\u8bba\u4e2d\u53d1\u6325\u4e86\u91cd\u8981\u4f5c\u7528\uff0c\u8fd9\u4e5f\u4e0e\u5979\u7684\u751f\u6d3b\u606f\u606f\u76f8\u5173\u3002\u5979\u79f0\u4e4b\u4e3a\u201c\u8ba1\u5212\u4e2d\u7684\u68a6\u60f3\u201d\uff0c\u5373\u5728\u68a6\u60f3\u6210\u4e3a\u53ef\u80fd\u4e4b\u524d\u5c31\u8ba1\u5212\u597d\u68a6\u60f3\u65f6\u523b\u7684\u60f3\u6cd5\u3002<\/span><\/p>\n

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\u201cI spoke about this in our article on Art Basel Miami Beach recently, how I\u2019d literally been outfit planning for it for two years. I literally had a clothing folder on my computer called \u201cArt Basel Miami Beach 2021\u201d that I created two years ago.  \u201cDreams as Plans\u201d is about making the exhibition and planning what you are going to wear to the opening before you are offered it, whatever that goal is to you personally. This methodology, how I approach my own goals, is directly echoed in the technical and conceptual implementation of my practice.\u201d<\/em><\/span><\/p>\n


\n<\/em><\/span><\/p>\n

\u201c\u6211\u6700\u8fd1\u5728\u5173\u4e8e\u8fc8\u963f\u5bc6\u6d77\u6ee9\u5df4\u585e\u5c14\u827a\u672f\u5c55\u7684\u8fd9\u7bc7\u6587\u7ae0\u4e2d\u8c08\u5230\u4e86\u8fd9\u4e00\u70b9\uff0c\u6211\u5b9e\u9645\u4e0a\u662f\u4e3a\u81ea\u5df1\u642d\u914d\u8863\u670d\u800c\u5236\u5b9a\u4e00\u4e2a\u4e24\u5e74\u7684\u89c4\u5212\u7684\u3002\u6211\u7684\u7535\u8111\u4e0a\u6709\u4e00\u4e2a\u540d\u4e3a\u201c\u8fc8\u963f\u5bc6\u6d77\u6ee9\u5df4\u585e\u5c14\u827a\u672f\u5c55\u201d\u7684\u6587\u4ef6\u5939\uff0c\u662f\u6211\u4e24\u5e74\u524d\u521b\u5efa\u7684\u3002\u201c\u68a6\u60f3\u5373\u8ba1\u5212\u201d\u662f\u5173\u4e8e\u7b56\u5212\u5c55\u89c8\u5e76\u8ba1\u5212\u5728\u5f00\u5e55\u4e4b\u524d\u5c06\u7a7f\u4ec0\u4e48\uff0c\u65e0\u8bba\u4e2a\u4eba\u7684\u76ee\u6807\u662f\u4ec0\u4e48\u3002\u8fd9\u79cd\u6211\u5982\u4f55\u5b9e\u73b0\u81ea\u5df1\u7684\u76ee\u6807\u7684\u65b9\u6cd5\uff0c\u76f4\u63a5\u53cd\u6620\u5728\u6211\u5b9e\u8df5\u7684\u6280\u672f\u548c\u6982\u5ff5\u4e2d\u3002\u201d<\/em><\/span><\/p>\n

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Many of Gretchen\u2019s works link back to the use of the internet, its algorithms, functionality, the landscape of online power, and how it affects the art world. Through her works, people are able to explore how the internet works and how people can leverage technology to realize their own dreams alongside her. The \u201cDream Diary<\/em>“<\/em> NFT is one of the ways she hopes to invite more people into this artistic process. This artwork is an interactive cross-media piece that turns people\u2019s dreams into an NFT. The dream of a person is recorded after purchase and then added into an interactive NFT dream journal which the person gains partial ownership. All that is left is to join her artistic process, \u201cDream as Plans\u201d<\/em> to make the dream a reality.<\/span><\/p>\n


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Gretchen \u7684\u8bb8\u591a\u4f5c\u54c1\u90fd\u4e0e\u4e92\u8054\u7f51\u7684\u4f7f\u7528\u3001\u5b83\u7684\u7b97\u6cd5\u3001\u529f\u80fd\u3001\u7f51\u7edc\u6743\u529b\u7684\u683c\u5c40\u4ee5\u53ca\u5b83\u5982\u4f55\u5f71\u54cd\u827a\u672f\u754c\u6709\u5173\u3002\u901a\u8fc7\u5979\u7684\u4f5c\u54c1\uff0c\u4eba\u4eec\u80fd\u591f\u63a2\u7d22\u4e92\u8054\u7f51\u662f\u5982\u4f55\u8fd0\u4f5c\u7684\uff0c\u4ee5\u53ca\u4eba\u4eec\u5982\u4f55\u5229\u7528\u6280\u672f\u4e0e\u5979\u4e00\u8d77\u5b9e\u73b0\u81ea\u5df1\u7684\u68a6\u60f3\u3002\u201c\u68a6\u60f3\u65e5\u8bb0\u201dNFT \u662f\u5979\u5e0c\u671b\u9080\u8bf7\u66f4\u591a\u4eba\u8fdb\u5165\u8fd9\u4e00\u827a\u672f\u8fc7\u7a0b\u7684\u65b9\u5f0f\u4e4b\u4e00\u3002\u8fd9\u4ef6\u827a\u672f\u54c1\u662f\u4e00\u4e2a\u4e92\u52a8\u7684\u8de8\u5a92\u4f53\u4f5c\u54c1\uff0c\u5c06\u4eba\u4eec\u7684\u68a6\u60f3\u53d8\u6210\u4e86 NFT\u3002\u8d2d\u4e70\u540e\u8bb0\u5f55\u4e00\u4e2a\u4eba\u7684\u68a6\u60f3\uff0c\u7136\u540e\u5c06\u5176\u6dfb\u52a0\u5230\u8be5\u4eba\u83b7\u5f97\u90e8\u5206\u6240\u6709\u6743\u7684\u4ea4\u4e92\u5f0f NFT \u68a6\u60f3\u65e5\u5fd7\u4e2d\u3002\u5269\u4e0b\u7684\u5c31\u662f\u52a0\u5165\u5979\u7684\u827a\u672f\u8fc7\u7a0b\uff0c\u201c\u68a6\u60f3\u5373\u8ba1\u5212\u201d\uff0c\u8ba9\u68a6\u60f3\u6210\u4e3a\u73b0\u5b9e\u3002<\/span><\/p>\n

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Hacking into the art world and creating NFTs<\/span><\/strong><\/p>\n

\u4fb5\u5165\u827a\u672f\u4e16\u754c\uff0c\u521b\u9020NFT\u827a\u672f<\/span><\/strong><\/p>\n

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Gretchen Andrew is a digital artist but not in the traditional sense. The artist often creates physical objects such as her vision boards that are photographed and placed onto the algorithms of Facebook and Google. Through this process, she was able to become an artist and also hijacked the 46th US election search results. Typing \u201cthe next American president\u201d <\/em>on Google images shows the vibrant vision boards of the artist. In doing so Gretchen shows the vulnerability of technology that is so widely used all around the world, exposing the weak points of artificial intelligence and the internet. She achieved this by creating multiple inter-linked internet profiles throughout major sites such as Eventbrite, Quora, Twitter,<\/em> and more, publishing many posts to trick their algorithms. <\/span><\/p>\n


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Gretchen Andrew \u662f\u4e00\u4f4d\u6570\u5b57\u827a\u672f\u5bb6\uff0c\u4f46\u4e0d\u662f\u4f20\u7edf\u610f\u4e49\u4e0a\u7684\u827a\u672f\u5bb6\u3002\u8fd9\u4f4d\u827a\u672f\u5bb6\u7ecf\u5e38\u521b\u9020\u5b9e\u4f53\u4f5c\u54c1\uff0c\u4f8b\u5982\u5979\u7684\u89c6\u89c9\u677f\uff0c\u8fd9\u4e9b\u4f5c\u54c1\u88ab\u62cd\u6444\u4e0b\u6765\u5e76\u653e\u5728 Facebook \u548c Google \u7684\u7b97\u6cd5\u4e2d\u3002\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\uff0c\u5979\u6210\u4e3a\u4e86\u4e00\u540d\u827a\u672f\u5bb6\uff0c\u751a\u81f3\u8fd8\u5de6\u53f3\u4e86\u7b2c46\u5c4a\u7f8e\u56fd\u5927\u9009\u7684\u641c\u7d22\u7ed3\u679c\u3002\u5728 Google \u56fe\u7247\u91cc\u8f93\u5165\u201c\u4e0b\u4e00\u4efb\u7f8e\u56fd\u603b\u7edf\u201d\uff0c\u4f1a\u663e\u793a\u8fd9\u4f4d\u827a\u672f\u5bb6\u5145\u6ee1\u6d3b\u529b\u7684\u613f\u666f\u677f\u3002\u8fd9\u663e\u793a\u4e86\u5728\u4e16\u754c\u8303\u56f4\u5185\u5e7f\u6cdb\u4f7f\u7528\u7684\u6280\u672f\u7684\u8106\u5f31\u6027\uff0c\u66b4\u9732\u4e86\u4eba\u5de5\u667a\u80fd\u548c\u4e92\u8054\u7f51\u7684\u5f31\u70b9\u3002\u5979\u901a\u8fc7\u5728 Eventbrite\u3001Quora\u3001Twitter \u7b49\u4e3b\u8981\u7f51\u7ad9\u4e0a\u521b\u5efa\u4e86\u591a\u4e2a\u76f8\u4e92\u5173\u8054\u7684\u4e92\u8054\u7f51\u914d\u7f6e\u6587\u4ef6\u6765\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\uff0c\u5e76\u53d1\u5e03\u4e86\u8bb8\u591a\u5e16\u5b50\u6765\u6b3a\u9a97\u4ed6\u4eec\u7684\u7b97\u6cd5\u3002<\/span><\/p>\n


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In the same way, she hacked search results to enter the art world. She started by drawing covers of an art form onto a 60 by 60-inch canvas. Placing a photo of herself into the work, she would tag the works with references to a \u201ccontemporary art auction record\u201d,<\/em> her aspirational perception of who she can be as an artist before it has happened. In fact, a Google image search with the exact words, \u201ccontemporary art auction record\u201d<\/em> shows images of the artist and her vision boards at the top with a link to a website explaining her work. Through this increased relevance on the internet, she was able to manifest her dream into a reality.<\/span><\/p>\n


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\u540c\u6837\uff0c\u5979\u9ed1\u8fdb\u4e86\u641c\u7d22\u7ed3\u679c\uff0c\u8fdb\u5165\u4e86\u827a\u672f\u754c\u3002<\/span>\u5979\u5148\u662f\u5728 60 x 60 \u82f1\u5bf8\u7684\u753b\u5e03\u4e0a\u7ed8\u5236\u4e00\u79cd\u827a\u672f\u5f62\u5f0f\u7684\u5c01\u9762\u3002<\/span>\u5979\u5c06\u81ea\u5df1\u7684\u7167\u7247\u653e\u5165\u4f5c\u54c1\u4e2d\uff0c\u5e76\u5728\u4f5c\u54c1\u4e0a\u6807\u6ce8\u201c\u5f53\u4ee3\u827a\u672f\u62cd\u5356\u8bb0\u5f55\u201d\uff0c\u8fd9\u662f\u5979\u5bf9\u81ea\u5df1\u4f5c\u4e3a\u827a\u672f\u5bb6\u7684\u7406\u60f3\u8ba4\u77e5\u3002<\/span>\u4e8b\u5b9e\u4e0a\uff0c\u5728\u8c37\u6b4c\u56fe\u7247\u7684\u641c\u7d22\u4e2d\uff0c\u201c\u5f53\u4ee3\u827a\u672f\u62cd\u5356\u8bb0\u5f55\u201d\u4f1a\u5728\u9876\u90e8\u663e\u793a\u827a\u672f\u5bb6\u548c\u5979\u7684\u613f\u666f\u677f\u7684\u56fe\u7247\uff0c\u5e76\u9644\u6709\u4e00\u4e2a\u7f51\u7ad9\u94fe\u63a5\u6765\u89e3\u91ca\u5979\u7684\u4f5c\u54c1\u3002<\/span>\u901a\u8fc7\u5728\u4e92\u8054\u7f51\u4e0a\u9010\u6e10\u589e\u52a0\u7684\u5173\u8054\u6027\uff0c\u5979\u5c06\u5979\u7684\u68a6\u60f3\u53d8\u4e3a\u4e86\u73b0\u5b9e\u3002<\/span><\/span><\/p>\n

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Before Gretchen entered the NFT landscape, the digital component of her art was not something that could be owned. Fortuitously, NFTs have been the solution to her concern, providing a means of collecting and investing in her life process without the need for a physical object. <\/span><\/p>\n


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\u5728 Gretchen \u8fdb\u5165NFT\u9886\u57df\u4e4b\u524d\uff0c\u5979\u827a\u672f\u4e2d\u7684\u6570\u5b57\u5143\u7d20\u5e76\u4e0d\u662f\u53ef\u4ee5\u88ab\u62e5\u6709\u7684\u3002\u5e78\u8fd0\u7684\u662f\uff0cNFT \u4e00\u76f4\u662f\u5979\u6240\u5173\u6ce8\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u5b83\u63d0\u4f9b\u4e86\u4e00\u79cd\u5728\u4e0d\u9700\u8981\u5b9e\u4f53\u5bf9\u8c61\u7684\u60c5\u51b5\u4e0b\u6536\u96c6\u548c\u6295\u8d44\u4e8e\u5979\u7684\u751f\u6d3b\u5386\u7a0b\u7684\u65b9\u6cd5\u3002<\/span><\/p>\n

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\u201cThe digital component in my work has been seen not as something that people could acquire. Not as something that museums could collect. So they bought just the physical thing. And so I\u2019ve had a very digital practice for a long time, but with NFTs, what has started to happen is now that aspect of my course that is performative and the search results changing online. The archive of that is something that people can collect and support \u2026 but I see it as a way that people can invest in me and my practice even if they don\u2019t want to own material things. Even though they know I have a physical practice. There\u2019s still a way to own and be involved in it.\u201d<\/span><\/em><\/p>\n


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\u201c\u6211\u4f5c\u54c1\u4e2d\u7684\u6570\u5b57\u5143\u7d20\u4e0d\u88ab\u89c6\u4e3a\u4eba\u4eec\u53ef\u4ee5\u83b7\u5f97\u7684\u4e1c\u897f\u3002\u4e0d\u50cf\u535a\u7269\u9986\u53ef\u4ee5\u6536\u85cf\u7684\u7269\u54c1\u3002\u6240\u4ee5\u4ed6\u4eec\u53ea\u4e70\u4e86\u5b9e\u7269\u3002\u56e0\u6b64\uff0c\u5f88\u957f\u4e00\u6bb5\u65f6\u95f4\u4ee5\u6765\uff0c\u6211\u4e00\u76f4\u5728\u8fdb\u884c\u6570\u5b57\u521b\u4f5c\u7684\u7ec3\u4e60\uff0c\u4f46\u662f\u6709\u4e86 NFT\uff0c\u73b0\u5728\u5f00\u59cb\u53d1\u751f\u7684\u662f\u6211\u7684\u8bfe\u7a0b\u7684\u8868\u73b0\u6027\u548c\u5728\u7ebf\u641c\u7d22\u7ed3\u679c\u7684\u53d8\u5316\u3002\u6863\u6848\u662f\u4eba\u4eec\u53ef\u4ee5\u6536\u96c6\u548c\u652f\u6301\u7684\u4e1c\u897f\u2026\u2026\u4f46\u6211\u8ba4\u4e3a\u8fd9\u662f\u4eba\u4eec\u53ef\u4ee5\u6295\u8d44\u4e8e\u6211\u548c\u6211\u7684\u5b9e\u8df5\u7684\u4e00\u79cd\u65b9\u5f0f\uff0c\u5373\u4f7f\u4ed6\u4eec\u4e0d\u60f3\u62e5\u6709\u5b9e\u4f53\u7684\u4e1c\u897f\u3002\u5373\u4f7f\u4ed6\u4eec\u77e5\u9053\u6211\u6709\u5b9e\u4f53\u7684\u4f5c\u54c1\u3002\u4ecd\u7136\u6709\u529e\u6cd5\u62e5\u6709\u5e76\u53c2\u4e0e\u5176\u4e2d\u3002\u201d<\/span><\/em><\/p>\n

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What\u2019s next for Gretchen Andrew?<\/span><\/strong><\/p>\n

Gretchen Andrew\u63a5\u4e0b\u6765\u7684\u8ba1\u5212<\/span><\/strong><\/p>\n

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Gretchen Andrew is set to have exhibitions at The Francisco Carolinum until March 7th in Austria, then she will then open her next exhibition, \u201cGrowth Hacking\u201d in Dubai and travel to London and Germany for her residency and next exhibition. Concurrently, she has created a new project on her website titled, CV NFT in which she takes her greatest achievements and turns them into animated NFTs in the shape of Girl Scout badges. With a busy year ahead, the artist hopes to dream up new exhibitions in the United States.<\/span><\/p>\n


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Gretchen Andrew \u5c06\u5728 3 \u6708 7 \u65e5\u4e4b\u524d\u5728\u5965\u5730\u5229\u7684\u5f17\u6717\u897f\u65af\u79d1\u5361\u7f57\u6797\u535a\u7269\u9986\u4e3e\u529e\u5c55\u89c8\uff0c\u4e4b\u540e\u5979\u5c06\u5728\u8fea\u62dc\u4e3e\u529e\u5979\u7684\u4e0b\u4e00\u4e2a\u5c55\u89c8\u201cGrowth Hacking\u201d\uff0c\u5e76\u524d\u5f80\u4f26\u6566\u548c\u5fb7\u56fd\u8fdb\u884c\u505c\u7559\u548c\u51c6\u5907\u4e0b\u4e00\u4e2a\u5c55\u89c8\u3002\u540c\u65f6\uff0c\u5979\u5728\u81ea\u5df1\u7684\u7f51\u7ad9\u4e0a\u521b\u5efa\u4e86\u4e00\u4e2a\u540d\u4e3a CV NFT \u7684\u65b0\u9879\u76ee\uff0c\u5728\u8fd9\u4e2a\u9879\u76ee\u4e2d\uff0c\u5979\u5c06\u81ea\u5df1\u6700\u5927\u7684\u6210\u5c31\u8f6c\u5316\u4e3a\u5973\u7ae5\u5b50\u519b\u5fbd\u7ae0\u5f62\u72b6\u7684\u52a8\u753b NFT\u3002\u5bf9\u4e8e\u5373\u5c06\u5f00\u59cb\u5fd9\u788c\u7684\u4e00\u5e74\uff0c Gretchen\u5e0c\u671b\u5728\u7f8e\u56fd\u4e3e\u529e\u65b0\u7684\u5c55\u89c8\u3002<\/span><\/p>\n

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For more information on the artist, please click here<\/a><\/span><\/em><\/p>\n

\u70b9\u51fb\u6b64\u5904<\/span><\/em><\/a>\u67e5\u770b\u66f4\u591a\u827a\u672f\u5bb6\u7684\u4fe1\u606f<\/span><\/em><\/span><\/p>\n

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Translation \u7ffb\u8bd1 Rona Xia<\/em><\/span>\n<\/p>\n

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FOR MORE RELATED CONTENT<\/strong><\/span><\/p>\n

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\u672c\u7bc7\u6587\u7ae0\u6765\u6e90\u4e8e\u5fae\u4fe1\u516c\u4f17\u53f7: SHMADNESS<\/p><\/blockquote>\n<\/div>","protected":false},"excerpt":{"rendered":"

\u201cMy digital and tangible work are deeply entwined, not just with each other but with my sense of self, with who I am and sincerely hope to be. For me, both are relics of belief in my power to make the world and life that I want. That is everything from love and shiny jewelry …<\/p>\n

Gretchen Andrew | Hacking into the art world \u901a\u8fc7\u4e92\u8054\u7f51\u4fb5\u5165\u827a\u672f\u4e16\u754c<\/span> Read More »<\/a><\/p>","protected":false},"author":9,"featured_media":9002,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[29],"tags":[63],"acf":[],"yoast_head":"\nGretchen Andrew | Hacking into the art world \u901a\u8fc7\u4e92\u8054\u7f51\u4fb5\u5165\u827a\u672f\u4e16\u754c - Appreciator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/appreciator.io\/zh\/gretchen-andrew-hacking-into-the-art-worldrn\u901a\u8fc7\u4e92\u8054\u7f51\u4fb5\u5165\u827a\u672f\u4e16\u754c\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gretchen Andrew | Hacking into the art world \u901a\u8fc7\u4e92\u8054\u7f51\u4fb5\u5165\u827a\u672f\u4e16\u754c - Appreciator\" \/>\n<meta property=\"og:description\" content=\"\u201cMy digital and tangible work are deeply entwined, not just with each other but with my sense of self, with who I am and sincerely hope to be. 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