Introduction

活动简介

The world of art will not be the same with the rising importance of web 3.0 New technologies such as blockchain, 3D mapping, AI, cloud computing, deep learning, and more have driven new innovations to the creative space bringing about a new way for experiencing, creating, and trading art and culture. With the digital transformation of the world, new emerging industries engaged in NFT, and metaverse have become the testing ground for all stakeholders within the art and cultural industries to innovate and adapt in more modern ways. But what does this mean for the sophisticated dealings of collectors, artists, art lovers, and creative talents? How does this impact them and what will the future be? Join us on May 18th, 19:00 ~ 21:00 to explore these questions and discover the projects from 5 outstanding guest speakers from the art, cultural, and tech perspectives.

随着新的 web 3.0 技术的重要性日益增加，艺术世界将永远不会相同。区块链、光雕投影、人工智能、云端运算、深度学习等推动了创意空间的创新，并带来了体验、创造和交易艺术和文化的新方式。当世界逐渐数位转型，投入NFT和元宇宙已经成为艺术和文化产业中所有利益相关者以更现代的方式实现创新和适应的试验场。但，对于说藏家、艺术家、艺术爱好者和创意人才来说，复杂的交易又意味着什么？这对他们有何影响而前景又如何？五月十八日，晚上七点至九点与我们一起探讨这些问题，并借五位杰出的演讲嘉宾由艺术、文化和技术的角度发掘项目。

Empowering Art & Culture for International Museum Day

为国际博物馆日赋予艺术和文化力量

Held annually since 1977 on May 18th, by the International Council of Museums, the International Museum Day has been a key celebration to highlight the importance of connecting cultures and building relationships through understanding and cooperation. This year’s theme, “The Power of Museums” explores the ability of museums as a way to bring about positive changes focused on three main pillars: sustainability, digitalization, and community building through education. With the rapidly changing face of art and the cultural landscape, technological innovation has become a vital path to building a longer-lasting, accessible, and inclusive future by helping to preserve culture and to propel its standing through new technologies. In order to act on these three key pillars of the International Council of Museums, Madness, in partnership with Appreciator.io, Elevate, ArtCaffè, and Theophile Signard, MUSEU&M, is organizing this online conference to explore the impact of web 3.0 on the industry and future of arts and culture in our current era of digital transformation.

国际博物馆协会自1977年以来都会在每年5月18日举行国际博物馆日，目的是强调通过理解与合作连接文化和建立关系的重要性。今年的主题是“博物馆的力量”，探讨博物馆力量作为带来积极改变的一种方式，重点关注三个主要方向：可持续性、数字化和通过教育建立公众理念。随着艺术和文化景观的变化迅速，技术创新已经成为通过新技术帮助文化保护和推动文化的重要途径，以建立一个更持久、更容易获得和具包容性的未来。为了配合国际博物馆协会的三个关键方向而采取行动，Madness 与Appreciator.io, Elevate, ArtCaffè, Theophile Signard和MUSEU&M合作组织了是次线上会议。探讨在当前的数字化转型时代中，Web3.0对艺术和文化行业未来的影响。

About International Museum day

关于国际博物馆日

The objective of International Museum Day (IMD) is to raise awareness about the fact that, “Museums are an important means of cultural exchange, enrichment of cultures and development of mutual understanding, cooperation and peace among peoples.” Organized on the 18th of May each year or around this date, the events and activities planned to celebrate International Museum Day can last a day, a weekend, or an entire week. IMD was celebrated for the first time 40 years ago. All around the world, more and more museums participate in International Museum Day. Last year, more than 37,000 museums participated in the event in about 158 countries and territories.

国际博物馆日（IMD）的目的是提高人们对“博物馆是文化交流、丰富和发展人民相互了解、合作与和平的重要手段”的认识。每年的5月18日或在这一天前后举行庆祝活动，可持续一天、一个周末或者一整周。国际博物馆日于40年前首次举行庆祝活动，在世界各地有越来越多的博物馆纷纷响应活动。在去年，包含了约158个国家和地区合共37000多家博物馆参加此活动。